With a successful, 20-year career leading both food export start-up businesses and agrifood industry development teams, across the private and public Australian domains, Najib Lawand is well known in the food and agribusiness industry. Najib has worked across the Middle Eastern, North and South East Asian markets, gaining extensive experience in opening new markets and attracting investment at a business and industry cluster level.
In his current role with Food Innovation Australia Ltd, an industry led, not-for-profit business that is funded by the government, Najib helps accelerate commercially-driven collaboration, innovation and exporting in the Australian food and agribusiness industry. He works collaboratively with agencies and stakeholders to identify new revenue opportunities and helps companies capitalise on them by providing connections, information and capability building tools. Najib led the development of the Australian Food Catalogue, an online search tool, co-designed with international buyers, to make sourcing Australian products easier. Najib has also initiated workshops which have successfully uplifted the capabilities of participating food and agribusinesses; topics included market diversification, export, retail, food service and eCommerce readiness.